Because grant writing is one of my services, I often talk with people about their expectations regarding grants. Through these conversations, I have come to realize that grants are somewhat misunderstood by both for-profit companies and nonprofits. However, you will have a much easier time writing a grant proposal (and will be more likely to [...]
Put Your Best Word Forward
Category Archives: Writing Tips and Tricks
10 Questions to Ask Before Writing Any Business Document
If there’s one thing that can help you be more successful in writing, it’s careful planning. Before you even begin researching or drafting a website, blog, article, brochure, case study, elevator speech, e-book, grant proposal, or other business document, you need to ask yourself some basic questions. Here are a few to get you started:
1. [...]
For Better Promotional Writing, Start With a Strong Core Message
Even among really smart people with great businesses, I often hear the lament, “I don’t know how to talk about what I do.” Sometimes you can be so close to your products and services that it’s hard to communicate about them in an understandable way. The solution, and the key to promoting your business clearly [...]
Attract Readers With Simple Language
As we all know, there is a lot of information out there. Readers can choose to read your blog posts, e-books, brochures, newsletters, or someone else’s. There are any number of factors that determine who reads what, such as interest level, ease of access, and the reader’s previous relationship with the author. Another factor is [...]
Use Disruptive Language to Catch Readers’ Attention
The word “disruptive” may evoke a number of unpleasant scenarios: an unruly child preventing classmates from learning; an unhappy customer causing a scene; a disgruntled employee derailing a meeting. But, disruption doesn’t have to be so extreme. Disruption can simply be an interruption, or something unexpected. This phenomenon is demonstrated in disruptive marketing, which can [...]
Got Hook?
Say you’re writing a sales brief to promote the latest product your company has developed. You have engaged in careful planning to determine the target audience, purpose, scope, and context for the document. You have done your research. You have conducted thorough interviews. And, now it’s time to hit the keyboard. But, where do you [...]
5 Keys to Writing Project Success – Part V: Finalization
This is Part V in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]
5 Keys to Writing Project Success – Part IV: Revision
This is Part IV in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]
5 Keys to Writing Project Success – Part III: Drafting
This is Part III in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]
5 Keys to Writing Project Success – Part II: Research
This is Part II in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level [...]
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