Category Archives: Writing Fundamentals

Working With Word Count: How Long Should Your Business Document Be?

At its simplest, word count is just a number: the number of words in your case study, brochure, website page, or e-book. You may wonder, then, why you need to be concerned about it. It’s the number of words; so what? When you are preparing to write a document, you should know the intended word [...]

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10 Questions to Ask Before Writing Any Business Document

If there’s one thing that can help you be more successful in writing, it’s careful planning. Before you even begin researching or drafting a website, blog, article, brochure, case study, elevator speech, e-book, grant proposal, or other business document, you need to ask yourself some basic questions. Here are a few to get you started:
1. [...]

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5 Keys to Writing Project Success – Part V: Finalization

This is Part V in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]

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5 Keys to Writing Project Success – Part IV: Revision

This is Part IV in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]

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5 Keys to Writing Project Success – Part III: Drafting

This is Part III in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]

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5 Keys to Writing Project Success – Part II: Research

This is Part II in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level [...]

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5 Keys to Writing Project Success – Part I: Planning

Good writing and successful writing are two different things. In the context of developing a website, brochure, newsletter, press release, or case study, you could thoroughly understand organization, flow, theme, brand, and grammar. Your logic could be flawless. You could compose a stunning document that is a pleasure to read. And you could still miss the [...]

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Better Writing in 10 Minutes

No matter where you are on the writing skill scale, there is always room for improvement. While working toward better writing does take practice and time, there are things you can do that are quick and easy. Here are some simple suggestions for improving your writing right now. None of them should take more [...]

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Should You Follow Writing Rules?

Writers are often concerned about knowing and following writing rules. It’s true, writing does have many rules, and communication is typically smoother when you adhere to them. However, don’t let the rules stop you from expressing yourself. Here are some more tips for establishing an appropriate regard for the writing rules:
Don’t Try to Memorize Every [...]

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How to Move Past the Writing Discomfort Zone

Writing can be an uncomfortable task on both internal and external levels. Here are a few tips for moving through common issues:
Your Physical Surroundings
Starting with the most obvious, if you are not physically comfortable, you may have a hard time getting into your writing task. Be sure you have everything you need before you start, [...]

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