As someone who writes for business, you probably know how important it is to have a solid brand. But, what do you do with that brand once you have established it? The answer: Weave it into every promotional piece developed by your company. Here are some tips for integrating your brand in marketing communications…
Category Archives: How to Use Writing to Promote Your Business
How to Maintain Objectivity in Writing About Your Business
Anyone who reads this blog regularly will recognize the theme of audience awareness. It is probably the one most important thing to learn about business writing, and particularly promotional writing. That is, who you are writing for will determine what you write, how you write it, how much you write, and what medium you deliver…
5 Ways to Use Articles for Marketing
In last week’s post, I talked about mastering the art of the article—that is, how to write a good article, and some of the elements that should be included. I stated in that post, “The article is a flexible and effective form that can be used in many ways for business and promotional writing.” The…
