Every business writing situation is different. You will naturally alter your strategies for a website versus a brochure, a blog, a press release, or an e-book. The ways to achieve writing project success will vary from document to document as you consider things like context, audience, structure, placement, and purpose. But, there are some common [...]
Put Your Best Word Forward
Category Archives: What Makes Good Writing
How to Write a Fantastic First Draft
Before we start talking about HOW to write a fantastic first draft, let’s talk about WHY you should do so. You should write a fantastic first draft because it will lead to a superb second draft, splendid subsequent drafts, and a fabulous final draft. A good first draft provides a solid foundation on which to [...]
What Makes Good Writing?
Writing is somewhat like art in that not everyone agrees on what is “good.” Having said that, here are some factors that have been present in much of the writing I consider good:
Precision of Meaning
Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the [...]
Top 10 Errors to Avoid When Writing for Business
While most businesses could probably use a business writer, not all of them have one on staff, or have the resources to hire one on a contract basis. Yet, brochures, websites, blogs, newsletters, and press releases still need to be written. Often, this task falls to someone who is uncomfortable with, or, worse, not very [...]
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