Writing a good press release is not hard, but there are specific conventions you should understand and follow. Think Like a Reporter A reporter’s job is to find newsworthy information to share so readers will purchase or view their publication. You can make a reporter’s job easier by writing a good press release that provides…
Category Archives: How to Write Effective Marketing Documents
Guest Post for Red Kite Creative: How to Write Content for Your Own Website
I recently had the pleasure of writing a guest blog post for the Red Kite Creative blog. Red Kite Creative is a Northern Colorado web design agency that creates custom websites for small businesses. Owner Debbie Campbell asked me to put together a piece to help her clients and readers who want to write their…
Social Media Writing: How It’s Different and Why You Should Care
Whether your marketing plan is all social media all the time, or an occasional blog post or tweet combined with more traditional methods (such as networking), you need to understand the nuances of communicating your value using social media outlets. Every type of written communication has its own rules for content, tone, and formatting. Following…
Mastering the Art of the Article
You’ve seen them in newspapers, you’ve read them in magazines. They appear on many websites, and sometimes blog posts are even mistaken for them. They are the foundation of trade publications. What am I talking about? Articles! The article is a flexible and effective form that can be used in many ways for business and…
For More Effective Grant Writing, Learn the Truth Behind These 5 Grant Myths
Because grant writing is one of my services, I often talk with people about their expectations regarding grants. Through these conversations, I have come to realize that grants are somewhat misunderstood by both for-profit companies and nonprofits. However, you will have a much easier time writing a grant proposal (and will be more likely to…
Write a Case Study to Show How You Shine
We all know that what other people say about you carries more credibility than what you say about yourself. Many businesses understand this, and display testimonials or customer quotes on their websites and other promotional documents. But, a testimonial only says so much. Yes, they contribute validity to your message, and are great to have,…
How to Write a Business Proposal That Will Wow Your Prospect and Win You the Sale
So, you’ve done the legwork and found a fantastic prospect. You’ve communicated your value and shown how it can contribute to the prospect’s success. You’ve discussed a specific project to partner on, and the prospect has requested a business proposal. Congratulations! This is great, right? “Right,” you might be thinking, “but how do I make…
How to Write a Corporate Brochure
Though the Internet offers the opportunity to get much information online, there is still room for physical communication pieces, such as brochures. They serve as good leave-behind items when you visit with customers face-to-face, or nice pieces to send to distant customers when you are not able to meet with them in person. A brochure…
How to Write Content for a New Blog
Whether or not you believe that content is king in the blogging world, the fact is that if you have no content, you have no blog. So, when starting a blog, in addition to getting WordPress set up, doing keyword research, creating a nice design, and all those other important “behind the scenes” activities, you…
Writing Good Tag Lines
Everyone loves good tag lines and, whether we want to admit it or not, they are an integral part of our culture.We repeat them and incorporate them into our vocabularies (e.g. “Just Do It”). They become jumping off points for other campaigns (e.g. “Got Milk?”). They serve as bases for humor and entertainment (e.g. “Where’s…
