Even a mediocre copywriter knows how to analyze his audience to ensure what he writes is relevant to his readers. But, many mediocre–and even expert–writers forget to take into consideration an even higher-level concern: whether the audience is composed of consumer or business customers. Determine whether you need to do business-to-business (B2B) copywriting or business-to-consumer…
Category Archives: Audience Awareness
The Power of a Persona
The notion of “audience” can be perplexing. It is key to business writing and promotional writing, but is often hard to pin down. I often advocate knowing who your audience is, what their needs are, and how you can help them. This targeting process ensures your writing will be accessible to the people you want…
How to Write for Your Hidden Audience
We all know how important audience awareness is in writing. In business writing, your audience is typically clients, customers, and colleagues. Right? Yes and no. Yes, you must consider one or more of those audiences. But, no, it’s not that simple. Often there is a hidden audience to think about, and leaving them out of…
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get…
