Sometimes the way you say something is just as important as what you say. The way you write–your writing style–can affect the way your message is read and understood. Business writing and style need to be coordinated, because using an appropriate style contributes to clear communication. Not sure how to find the right style? Here are some tips to get you started:

Choose a writing style that expresses your message clearly, and also reflects an element of you.

Just as your clothing style reflects your personality, so should your writing style. But, be careful. If you are writing on behalf of your company, you will want to be mindful of its personality as well.

Audience awareness is key in developing your writing style.

Understanding the needs of your audience is important in all aspects of writing, and style is no exception. Get to know your audience and what they are likely to respond to. Don’t be too formal if they are casual. Don’t be flip if they are serious. And so on.

Make sure your writing style doesn’t get in the way of your message.

An ill-chosen writing style can actually hamper the communication process. If you err, you may end up turning away readers, rather than attracting them.

The style your profession uses to communicate in is not necessarily a style your audience will connect with.

With all due respect to engineers, they are a good example of this phenomenon. Because their work is linear, they tend to communicate about it in that style. But, sales and marketing often require an emotional component to which readers can connect.

Look to others in your field to find styles that work well, and those that don’t.

Remember that imitation is a form of flattery, and it’s OK to “adopt” a writing style that you admire.

Have you identified a writing style for yourself? How would you describe it? Tell us in the comments.

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