Do It Yourself (DIY) is a great strategy for getting things done without spending a lot of money, but sometimes success with a writing project means knowing you need to delegate it to someone else. Not sure if you should DIY for a business writing project? Don’t DIY if….
You can’t afford to spend hours on a writing project.
These days, it is not uncommon for business people to wear multiple hats within a company or organization. Even if you don’t, it is likely there are many things you could be spending time on. Carefully weigh your options. What are your primary objectives? Does this writing project contribute to them? Does YOU writing it contribute to them? How much company time would you be wasting by working on this project? Could it be done for less by someone else?
You don’t know the difference between features and benefits.
Features versus benefits is is a basic promotional concept that many people have trouble grasping. If you are one of them, don’t worry! It is not necessarily your job to know. However, this notion is key to putting together even the most basic promotional documents. If you’re unsure, think about bringing someone on board who deals with it every day.
You’re not sure how to talk about your own products or services.
Do you love what you sell? Excellent! Are you great at what you do? Fantastic! But, do you know how to put it into words? When it comes time for the elevator speeches, do you stumble and mumble? Do you end up saying, “You just have to try it”? Coming up with the right words is a challenge, so consider handing your business writing project off to someone who specializes in doing just that.
You don’t have a core message.
Quick, in one sentence, what is the message you want to convey with your document? If you hesitated, you may need to work on your message. Your message for each document should be closely tied to your brand and your company’s core messages. These considerations are key for successful promotions, yet can be hard to pinpoint. An objective party can help you determine the right messaging directions.
You are not sure how to create copy that is the right fit for your document.
Can you just transfer your old brochure copy to your website? Maybe, maybe not. Each type of document (newsletter, press release, product brief) has its own conventions and rules. What works for one may not be appropriate for another. If you’re not sure about the rules for different documents, it may be better to hire someone who is.
Have you ever made the decision not to DIY for business writing? Please tell us in the comments.
About the Author: Karen Marcus, M.A. is a Northern Colorado copywriter who has been helping clients in a wide range of industries to put their best word forward for 13 years.
Decided not to DIY and now need help with your business writing project? Karen can help! Click here for contact info.
